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How do I sell content using a Paywall?

Learn how to enable and configure a Paywall to sell access to your videos or presentations.

The Paywall feature allows you to monetize your videos or presentations by requiring viewers to pay before watching. Buyers keep permanent access in their free MediaZilla account. If you also offer rentals, renters can watch for the time you set. You collect payments directly through Stripe.

Video Overview: Watch here


Step 1 — Access Monetization Settings

  1. Open the video or presentation you want to sell.

  2. Click Monetize.


Step 2 — Connect Stripe

  1. At the top of the Monetization Settings, click Connect Stripe.

  2. Sign in to an existing Stripe account or create a new one.

  3. Once Stripe is verified, the status will show as Active.

    • Without an active Stripe account, the Paywall cannot be enabled.


Step 3 — Enable and Configure Paywall

  1. Turn on Enable Paywall.

  2. Under Pricing, choose your currency and turn on Buy, Rent, or both, with a price for each. See How to Set Up Video Rentals.

  3. Optionally, turn on Let purchasers download this content in the Buy section.

  4. Under Paywall page, go to Preview and click Browse to choose a preview video from your library (recommended).

  5. Click Save Changes.

  6. Go to the poster frame settings in the left menu and upload an image. It's used as the Paywall background. See How do I set a video's poster frame?

  7. Add a description to tell buyers what they're getting.

Keep the Share Link private. If this item's Share Link is set to Public, people may be able to watch without paying. MediaZilla warns you about this when you turn the Paywall on.


Step 4 — Preview the Paywall

  1. Navigate to the Monetize settings. A live preview of your Paywall is displayed on the right.

  2. Confirm the following display correctly:

    1. Title

    2. Background image

    3. Branding

    4. Content duration

    5. Maximum resolution (SD/HD/4K, HDR if available)

    6. Description

    7. Pricing

    8. Preview


Step 5 — Share the Paywall Link or QR Code

  1. Copy and share the generated Paywall Link.

  2. (Optional) Download the QR code to place on posters, programs, or other materials.


Step 6 — (Optional) Collect Presales

If your content is not yet ready, you can still share the Paywall link and begin collecting presales. Buyers will gain access automatically once the content is published.


Step 7 — Payment & Access

  • Customers buy or rent the content directly on the Paywall page.

  • After payment, they receive an email that adds the content to their MediaZilla library: permanently for buyers, for the rental period for renters.

  • Payments are deposited into your connected Stripe account.


Tip: For the best results, pair Paywalls with strategic marketing — clear descriptions, strong preview videos, and targeted audience outreach can significantly boost sales.


Tracking Sales in the Monetize Panel

Open the item, click Monetize, and select the Sales tab to see how your Paywall is selling, without checking Stripe.

The Sales tab shows:

  • Revenue Earned: revenue from completed purchases, before fees and refunds. Pending checkouts are not counted.

  • Sales: the number of completed purchases.

  • Buyer Conversion: the share of Paywall viewers who bought, measured separately from any add-ons.

If you offer rentals, the figures are split into Buy and Rent. Each order shows the buyer, what they bought, the amount and the payment status. Use the order's ⋮ menu to manage their access, or to change a buyer's email if they mistyped it at checkout. Click Export CSV to download every order.


When the Paywall Can't Sell

If you turn the Paywall off, visitors who follow a Paywall link see a page with your company details instead of a purchase page, so a potential buyer can still reach you. The same page appears if selling stops for another reason, for example Stripe isn't connected or your plan doesn't include selling.

The page shows the contact email from your Company Profile, unless email is turned off in this item's Branding settings. Keep that email current so no sale is lost silently.


Next Steps

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