A Paywall is a powerful way to monetize your videos and presentations on MediaZilla. To maximize sales and ensure customers feel confident purchasing your content, we recommend following these best practices:
1. Use an Engaging Preview
Upload a short teaser, trailer, promo, or behind the scenes footage as your Paywall preview video.
Keep it concise (30–90 seconds) and showcase the value of the full content.
2. Add a Strong Poster Frame
The presentation's poster frame image is used as the entire background of the Paywall page.
Choose a professional, eye-catching image that reflects your content (e.g., the couple at a wedding, the recital cast, or a branded show graphic).
3. Write a Clear Presentation Description
The presentation description you enter in MediaZilla is automatically used as the description on the Paywall page.
Clearly explain what buyers will receive.
For presales, specify when the video will be available.
Highlight any unique value, such as lifetime access, downloadable versions, or app support.
4. Price Strategically
Consider tiered pricing (e.g., early bird presale discount, then increase after release).
Research comparable offerings in your market to ensure competitive pricing.
Avoid undervaluing — emphasize the benefit of professional-quality video with lifetime access.
5. Make Sharing Easy
Use the Paywall link in social media, emails, and websites.
Print and display the QR code at events — this is especially effective for recitals, performances, and weddings.
6. Build Trust with Professional Branding
When branding is enabled for the presentation, your company profile information is accessible directly from the Paywall page. This includes your company name, logo, and any details you've added to your profile, such as email, website, and social links.
Ensure the presentation and Paywall branding (colors, background, poster frame) match the content or event for a polished, professional look.
7. Promote Early and Often
Share Paywall links and QR codes well before the event to capture early sales.
Remind your audience through social media posts, newsletters, and printed materials.
At the event itself, distribute QR codes to maximize impulse presales.
8. Deliver on Expectations
Ensure your content is uploaded and published by the date promised during presales.
Notify buyers as soon as the video is available in their MediaZilla libraries — this reinforces trust and increases the chance of repeat sales.
9. Monitor Performance in the Monetize Panel
Check revenue, sales, and buyer conversion directly in the Monetize panel under the Sales tab — no need to log into Stripe for a sales overview. Buyer Conversion is measured separately for your Paywall and for each add-on, so you can see which surface is performing and adjust your pricing or promotion strategy accordingly.
Common Mistakes to Avoid
No preview video: A missing preview makes buyers hesitant. Always upload at least a simple teaser.
Unclear description: Don't leave the description blank — be clear about what's included and when it's available.
Weak poster frame: Avoid blurry, low resolution or generic images. Remember, it's the entire background of the Paywall page.
Mismatched branding: Inconsistent branding between your company profile and Paywall presentation reduces buyer confidence.
Broken promises: Missing your advertised release date will harm trust and future sales.
Relying only on links: Not using QR codes at in-person events means missed sales opportunities.
Paywall left off without a contact email set: If your Paywall toggle is off, visitors see your contact email instead of a purchase page. Make sure your contact email in your Company Profile is current so interested buyers can still reach you.