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Dynamic Video Sales Playbook

Learn how to maximize revenue with Dynamic Video Sales by structuring, pricing, and delivering add-ons effectively.

Updated this week

Use Dynamic Video Sales (DVS) to sell additional content—videos, submenus, or links—as paid add-ons inside a presentation, helping you maximize client satisfaction and revenue.


1) Structure Your Packages for Success

  1. Always provide comprehensive coverage — but customize it based on the event’s size and length (e.g., single-day vs. multi-day, number of locations, scale of production). This ensures you capture everything needed to maximize upsell opportunities later through Dynamic Video Sales.

  2. Differentiate packages by edits, not coverage. The client should never be choosing how many cameras or operators are used — as the professional, you know what’s required to create a cinematic film. Clients should only decide which deliverables they want upfront (e.g., highlight film, ceremony edit), not how the event is filmed.

  3. Never give away raw or unedited footage. Clients who want it will pay for it, and offering it for free diminishes its value while reducing the likelihood of future edit sales.


2) Sign Up & Connect Stripe

  • Dynamic Video Sales requires a Growth plan or above. Sign up

  • Connect Stripe so payments go straight to your bank.


3) Create a Presentation

  • Build a presentation as the hub for viewing and purchasing add-ons (or update an existing one).


4) Add & Configure Add-ons

Add-ons can be completed videos, placeholder videos (before editing), external links (e.g., raw footage in cloud storage), or submenus (multiple videos or links).

  • In a button’s settings, toggle Make this button a paid add-on. Configure:

    • Title (sales-friendly; can differ from short button name)

    • Description (benefits + delivery timeline if not immediate)

    • Price and Currency

    • Preview video (optional, recommended)

🎥 Tutorial: Watch video


5) Delivering to Clients

  • For the best experience and app access, use Email Delivery to grant private access tied to the recipient’s free account.

  • You can also share or embed with a Share Link. Purchases made via Share Link automatically trigger an Email Delivery so buyers can access in the app.


6) Fulfilling Purchases

  • You’ll get an email for each sale (time, buyer, add-on, amount).

  • If the add-on was already edited, you’re done—it unlocks immediately.

  • If you used a placeholder, finish the edit and then either:

    1. Change Video in the button to point to the final upload, or

    2. Replace the placeholder file in your library.

  • Notify buyers when the final video is live.


7) Upselling Past Clients

Mine your archive—old projects are a fresh revenue stream.

  • Not originally delivered on MediaZilla: Offer an upgrade to modern, app-friendly streaming on MediaZilla + present add-ons (doc edit, raw footage, teasers, extended films).

  • Already on MediaZilla: Point clients to new add-ons available directly in their presentation.

Outreach Email Template

Subject:

Unlock more memories from your [event type] 🎥

Body:

Hi [Client Name],

I hope you’re still enjoying your [event type] film! I’ve added optional add-ons you can now unlock directly from your film’s menu on MediaZilla. Popular options include:

  • Full Ceremony

  • Documentary Edit

  • Raw Footage

  • Short Teaser for social media

Once purchased, your add-ons will be delivered within 2 weeks and added right to your MediaZilla library. Just sign in and open your film to explore the new options.

Not sure what’s best for you? I’d be happy to recommend what other clients have found most valuable.

Warmly,
[Your Name / Studio]


Key Takeaways

  • Capture more → upsell more.

  • Use clear titles, detailed descriptions, and preview videos for higher conversion.

  • Deliver via Email Delivery for the best, account-based experience.

  • Revisit past clients—easy wins with Dynamic Video Sales.


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