Why this matters
Clear labeling and thoughtful organization of add-ons helps customers quickly understand what they’re buying. When add-ons are confusing, cluttered, or vague, customers hesitate and sales are lost. Well-structured menus not only drive more purchases but also improve the overall viewing experience.
Labeling Add-ons
Button Names vs. Add-on Titles
Each add-on has both a button name (what appears in the presentation menu) and an add-on title (what appears in the purchase list and checkout).
Button names should be short, simple, and easy to navigate. Example: “Ceremony”
Add-on titles can be more descriptive, highlighting value. Example: “Full Multi-Cam Ceremony”
This way, the menu stays clean while the add-on list communicates exactly what the customer is buying.
Add-on Descriptions
Descriptions are a powerful way to close sales and set expectations. Use them to:
Highlight value: What makes this add-on worth buying?
Provide details: Is it a full-length edit, raw footage, or highlight?
Set expectations: If delivery won’t be immediate, clarify when it will be available. For example: “Available within 2 weeks of purchase.”
Organizing Add-ons
Group Related Items
Use submenus to organize related content so menus remain easy to navigate.
Example: A “Toasts” submenu containing Father’s Toast, Mother’s Toast, Best Man’s Toast
Avoid: Listing every toast directly on the main menu
Keep Menus Simple
Don’t overwhelm buyers with too many buttons at once. Use logical categories and limit the number of items shown on the first screen.
Prioritize Popular Items
Place your most frequently purchased or highest-value add-ons at the top of menus for maximum visibility.
Examples
Good Setup:
Main menu: Highlight + Ceremony + Reception
Submenu: Speeches → Father’s Speech, Mother’s Speech, Best Man’s Speech
Poor Setup:
Main menu: Ceremony, Reception, Speech 1, Speech 2, Speech 3…
Add-on titles like “Video Clip 1” that give no clear context
Common Mistakes to Avoid
Using vague or inconsistent naming conventions
Overloading the main menu with too many buttons
Leaving add-on descriptions blank or too generic
Forgetting to set customer expectations for delivery timing
Related Resources
Dynamic Video Sales Playbook (includes best practices for naming and organizing add-ons)