Analytics allow you to view insights on your videos and collections.

How to Access Analytics

  • Click the title of the media in your dashboard

  • Then click on Analytics

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Video Analytics

When viewing video analytics, you will have access to the following insights:

Total Plays

This is the total number of plays of the video. A play is counted when the video first starts playing. A play can only be counted once per viewer session.

Unique Plays

Unique plays is the number of unique viewers that play at least some the video.

Total Play Rate

The play rate is how often the video is played after it loads.

Unique Play Rate

The unique play rate is how often the video is played by unique viewers after it loads. For example, if you embed a video on your website, and a single person visits your site 4 times but only plays the video once, the unique play rate would be 100% because the one viewer played it at least once. The total play rate would be 25% since the person only viewed it once out of the 4 times they visited your site.

Tip: A low Unique Play Rate percentage could indicate your poster frame is not effective at getting the viewer to start watching the video, or there is something else competing for the viewer's attention on the page where your content is embedded.

Total Engagement

Total engagement is the average percentage of the video that is viewed once played. It shows how engaging your video content is and if viewers are watching all of it or just some of it.

Unique Engagement

Unique engagement is the average percentage of the video each unique viewer watches. For example, if a viewer were to watch the entire video, then return later and only watch half of it, the unique engagement would be 100% since they watched all of it at some point, whereas the total engagement would be 75% since they only viewed half of it the second time.

Total Downloads

This is the total number of downloads of the video. A download is counted when a viewer initiates the download of any resolution of the video.

Unique Downloads

Unique downloads is the number of unique viewers that initiate a download of the video.

Engagement Over Time

The engagement over time shows a detailed graph of viewer engagement over the course of the video. If viewers always stop watching at a specific spot in your video, you will see the engagement graph drop there indicating you should update the video at that point to keep the viewer engaged.

Collection Analytics

When viewing Collection analytics, you will have access to the following insights:

Total Plays

This is the total number of plays of any video in the collection. A play is counted when a video first starts playing. A play can only be counted once per viewer session for a single video. If a single viewer watches 2 separate videos in the collection, this would count as 2 plays.

Unique Plays

Unique plays is the number of unique viewers that play at least one video in the collection.

Total Downloads

This is the total number of downloads of any video in the collection. A download is counted when a viewer initiates the download of any resolution of a video.

Total Plays per Video

This is the total number of plays of a specific video in the collection. This allows you to see which videos are getting more plays than others.

Unique Plays per Video

Unique plays is the number of unique viewers that play a specific video in the collection. This allows you to see which videos have the most unique viewers.

Total Downloads per Video

This is the total number of downloads of a specific video in the collection. This allows you to see which videos are getting more downloads than others.

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