MediaZilla provides analytics to help you understand how viewers are engaging with your videos and presentations. Depending on your plan, you'll have access to both basic metrics and advanced engagement analytics.
Accessing Analytics
In your dashboard, locate the video or presentation.
Click the options menu (⋮) on its tile.
Select Analytics
Video Analytics
When viewing analytics for a single video, you'll see:
Basic Metrics (all plans):
Total Plays – Number of times the video starts playing (counted once per session).
Unique Plays – Number of unique viewers who played the video.
Total Play Rate – How often the video is played after it loads.
Unique Play Rate – How often unique viewers choose to play the video after it loads.
Total Downloads – Total number of downloads (any resolution).
Unique Downloads – Number of unique viewers who initiated a download.
Advanced Metrics (Growth and above):
Total Engagement – Average percentage of the video viewed per play.
Unique Engagement – Average percentage of the video each unique viewer watched across all sessions.
Engagement Over Time – A timeline graph showing where viewers stop watching.
Presentation Analytics
When viewing analytics for a presentation (multiple videos within a menu), you'll see:
Basic Metrics:
Total Plays – Number of plays across all videos in the presentation.
Unique Plays – Number of unique viewers who played at least one video.
Total Downloads – Total number of downloads across all videos.
Per-Video Metrics:
Total Plays per Video – How many plays each individual video received.
Unique Plays per Video – How many unique viewers watched each video.
Total Downloads per Video – How many times each video was downloaded.
Project Insights
Project Insights is the default view on your dashboard. It ranks your projects by what is actively happening inside them — plays, viewer drop-off, and revenue activity — so you can see where your attention is needed without opening each project individually.
Each row in Project Insights links directly to the project that triggered the signal. Click any row to go straight to that project. To switch to a flat list of all your projects, use the view toggle at the top of your dashboard.
Sales and Revenue
The Sales and Revenue figures in your Monetize panel count completed purchases only. Checkouts that were started but not completed are not included in your totals.
Buyer Conversion
Buyer Conversion is measured separately for your Paywall and for each add-on. The conversion rate for each surface reflects only the viewers and buyers of that surface, so the figures are accurate for comparing performance across your monetization options.
Exporting Recipient and Buyer Lists
You can export the full recipient or buyer list from any project as a CSV file.
Recipient list — open the project, click Access in the left panel, then click Export.
Buyer list — open the project, click Monetize in the left panel, open the Sales tab, then click Export.
The export includes the full list with dates and amounts as real sortable columns. It is not limited to the page currently on screen.