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Analytics Overview

Where to find analytics in MediaZilla, for your whole account and for each presentation or video, and what each plan includes.

MediaZilla shows how viewers watch your content in two places.


The Analytics page

Click Analytics in the left menu to see your whole account: headline figures, trends, what needs attention, and lists of your content, videos and viewers.

šŸ‘‰ Learn more: Using the Analytics page


The Analytics tab

Every presentation and video has its own Analytics tab, with plays, engagement, audience retention and who watched. Open the item and click Analytics, or choose Analytics from the ā‹® menu on its tile.


What your plan includes

  • Every plan: plays, viewers and downloads.

  • Advanced Analytics (Growth and Pro): engagement, audience retention, where plays come from, devices and locations.

  • Premium Analytics (Business, Enterprise and the free trial): who watched, what they watched and when. Other plans can add it, or try it free for 7 days.

šŸ‘‰ Learn more: What is Premium Analytics?


Project Insights

Project Insights is on the Dashboard page. It lists the projects that most need your attention for the focus and date range you pick at the top of the page.

Click any row to open that project.


Sales and Revenue

The Sales and Revenue Earned figures in Monetize count completed purchases and rentals only. Checkouts that were started but not completed are not included in your totals.


Buyer Conversion

Buyer Conversion is measured separately for your Paywall and for each add-on. The conversion rate for each one reflects only its own viewers and buyers, so you can compare them fairly.


Exporting Recipient and Buyer Lists

You can export the full recipient or buyer list of a video or presentation as a CSV file.

  • Recipient list — choose Access from the video's or presentation's ā‹® menu, then click Export CSV.

  • Buyer list — choose Monetize from the ā‹® menu, open the Sales tab, then click Export CSV.

The export includes the full list with dates and amounts as sortable columns. It is not limited to the page currently on screen. Very large lists ask you to confirm before the export starts.

šŸ‘‰ Learn more: Understanding the Access page

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